At the “World is Beautiful Because of Your Smile” Red Cross and “Belt and Road” Peer Sharing and Seminar on 8 May, the World Red Cross and Red Crescent Day, new partners joined in Red Cross Society of China Silk Road Fraternity Fund, one of which was the health product brand widely known to Chinese consumers——ShouXianGu.

The Silk Road Fraternity Fund is an open special non-profit foundation jointly initiated by the Red Cross Society of China and caring enterprises in Beijing on 20 February 2017. President of Red Cross Society of China CHEN Zhu made a speech at the opening ceremony.

 He said in the next five years, the Red Cross Society of China would enhance cooperation in regional emergency and disaster preparedness with international organizations of Red Cross and Red Cross societies in countries along the belt and road by closely centering on the general requirement proposed by the state during the construction of “Belt and Road” so as to jointly build a “Belt and Road” Red Cross emergency treatment corridor.

By strengthening mutual beneficial cooperation in climate change and aging of population etc. with Red Cross societies from other countries, it supports the developing countries in humanitarian development project at non-emergency stage, positively conducts disaster control and prevention, community development and health care as well as other humanitarian aid and service projects. Therefore, Red Cross humanitarian diplomacy becomes a critical power for “Belt and Road” connection. 

Since the Silk Road Fraternity Fund was set up one year ago, its footsteps have covered 16 countries along the “Belt and Road”, playing a key role in practicing spirit of a community with a shared future for mankind and boosting “Belt and Road”.

ShouXianGu is an active practitioner of health industry and a positive participant in public benefit activities. In December 2017, the Red Cross Society of China and Massive Health Committee, General Association of Zhejiang Entrepreneurs jointly founded Zhejiang Entrepreneurs Fraternity Fund of the Red Cross Society of China. On the date of establishment, 5 Zhejiang enterprises including ShouXianGu donated a total of RMB 10 million Yuan for health poverty alleviation, i.e. to provide better health treatment and life experience for the vulnerable group.

At the event on 8 May, Chairman of ShouXianGu LI Mingyan spoke to the media in simple words that: the teachings of the deceased that is to “Seek for First-class Medicinal Materials with Great Medical Ethics, Benefit Mankind with Sincerity and Goodness” coincides with the tenet of Red Cross-“Carrying forward the Humanitarian Spirit, Protecting People’s Life and Health, Promoting Peace and Progress for Mankind”. ShouXianGu has inherited and innovated for the teachings. The project Study on Clinical Efficacy of Sporoderm-Removal Ganoderma Lucidum Spore Powders (Generation III) for Intervention Treatment of Malignant Tumor Patients has won the Gold Award of the 46th International Exhibition of Inventions of Geneva. 

The sporoderm-removal ganoderma lucidum spore powders (generation III) developed by ShouXianGu becomes the top choice during the “Belt and Road” tumor clinical treatment cooperation with traditional Chinese medicine. In addition, ShouXianGu is one of the drafters for international criteria Traditional Chinese Medicine - Ganoderma Lucidum Fruiting Body and Traditional Chinese Medicine - Dendrobium Officinale Stem, which is to the benefit of traditional Chinese medicine, sharing the achievements of traditional Chinese medicine culture inheritance and innovative development with the whole world.

Supporting Poor Areas from with Technology to Health Treatment  Synchronous Progress of Public Benefit and Enterprises.Public benefit is the attitude of an entrepreneur toward fortune: it is share rather than exclusiveness; and creation instead of consumption. As to LI Mingyan, Chairman of ShouXianGu, public benefit never means making a show but something pragmatic.

Since the 1980s, LI Mingyan has been actively involved in supporting poor areas with technology, with the aim of helping farmers achieve prosperity by using science and technology. LI has offered unpaid edible fungi cultivation techniques. “Wuxiang 1” high temperature lentinus edodes and 808 shiitake variety that have been successfully cultivated are furnished to fungi farmers for free, with unpaid technical guidance. According to incomplete statistics, by the end of 2016, the cumulative planting scale promoted exceeded 50 billion bags/ year; an annual output value of over 60 billion Yuan; and increased approximately 30 billion Yuan for farmers. It is of great importance to the prosperity of farmers.

As the enterprise grows, supporting poor areas with better health treatment has become a subject of ShouXianGu’s programs for public good. In June 2015, “Prevention and Treatment of Chronic Diseases” Zhejiang Workstation was established.

 ShouXianGu was committed to undertake the task and announced to donate 1 million Yuan to the large public benefit activity-- China “Prevention and Treatment of Chronic Diseases”. By the end of 2017, totally 100 public lecturers concerning health preservation have been smoothly held, with consultation cases exceeding 6,000. ShouXianGu is thus awarded Outstanding Contribution Award of “China Demonstration Project for Prevention and Treatment of Chronic Diseases”. Chairman LI Mingyan was subsequently appointed as vice president of China Medicine Education Association, with Advanced Individual Award conferred.

It is understood that the sporoderm-removal ganoderma lucidum spore powders (generation III) of ShouXianGu is derived from log ganoderma which is cultivated organically by imitating wild ganoderma. On the ground of “four low and one high” supersonic airflow sporoderm-broken technology, it introduces sporoderm-removal technology to remove the sporoderm which has no medicinal composition, and retain essence, effectively improving the element for 8 times. 

As medicinal composition is highly concentrated, the third generation is able to nurse one’s health in all respects, e.g. immunity enhancement, sleep improvement and tumor adjuvant therapy, in especial before and after chemoradiotherapy and operation and during the convalescence. Owing to its outstanding contribution to chronic disease prevention and treatment, the sporoderm-removal ganoderma lucidum spore powders (generation III) has been a top choice of tumor traditional Chinese medicine treatment cooperation of “Belt and Road”, and rated as “Special Product for Chronic Disease Prevention and Treatment” in the “Prevention and Treatment of Chronic Diseases” public benefit activity.

As one of the drafters for international standard Traditional Chinese Medicine - Ganoderma Lucidum Fruiting Body, ShouXianGu is also the first in ganoderma industry to go public. Basing itself on the founding place—Jinhua Wuyi, the company is always passing on the power of health to the whole nation and even around the world. Therefore, it will be able to support the tumor patients precisely, and fulfill the duty of “providing the public with health, beauty and longevity service” as an enterprise.

Brand Temperature Conforming to Social Responsibility  Recognition from Market and Evergreen Estate.

If promoting the health of all mankind by developing industry as a health company is ShouXianGu’s practice for public spiritedness, then its philanthropic acts for special group in detail are the embodiment of insistence on public benefit silently.

Every year, ShouXianGu will invest about 500,000 Yuan in supporting beautiful rural construction, holiday visit to the aged and pair program with students in impoverished mountainous area via Red Cross Society of China, Wuyi Branch and other channels; LI Mingyan has set up “ShouXianGu Cup” Moral Education Award Fund in his own name. During the period of 2012 to 2016, the company has donated over 600,000 Yuan to Donggao Middle School, Quanxi Middle School, Baimu Middle School by means of Red Cross Society of China, Wuyi Branch. In the meantime, LI Mingyan Charitable Fund was established, with 1,000,000 Yuan donated.

At the event of “China Brand Value Evaluation Information 2018” on 9 May, “China Top 100 Brand 2018” was released, and ShouXianGu was among one of them.

For LI Mingyan, technology is the first power that leads the times. In the new era, only those enterprises shouldering loftier historical missions, more effectively combining business with public benefit and better serving others and benefiting society could win long-term market recognition and evergreen estate.

ShouXianGu describes in its corporate culture as follows: practice medicine in order to help the people, carry forward traditional Chinese culture, technology innovation-led, with product quality as life and organic product as carrier, promote green consumption. Stress medical ethics, benefit people with essence, serve for the health, beauty and longevity of the public.

“We construct jointly and share the benefit together for public health. We aim at promoting world health through Chinese health, and propelling human health through public health, which is a good vision of the whole society. The development of massive health is indispensible of technological progress and growth of enterprise, and even inseparable from some warm-hearted enterprises which are devoted to public benefit and sending support to people in need. ShouXianGu has made its humble effort in this course.” LI Mingyan said. Technology-supported social responsibility, a people-oriented brand forged by public benefit and a development track of a world-renowned TCM brand are clearly visible.