（LI Zhenyu, Assistant to Chairman of Zhejiang ShouXianGu Botanical Co., Ltd., HUANG Jinming, General Manager of Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd., LIU Zhengrong, Deputy Director of Xinhua News Agency, DENG Rong, President and Secretary of the Party Committee of Dencare (Chongqing) Oral Care Co., Ltd., and WANG Guiqing, General Manager of China Tea CO., Ltd. (from left to right)）

A seminar named “Inheritance, Ingenuity, Future: Innovative Development of China Time-Honored Brand Culture” was held at The Palace Museum on 25th October. Part of Xinhua News Agency’s National Brand Program, aka Revitalization of China Time-Honored Brands, Zhejiang ShouXianGu Botanical Co., Ltd. (hereinafter referred to as “ShouXianGu”) was invited to this event. LI Zhenyu, Assistant to Chairman of ShouXianGu took part in the event on behalf of the corporation.

This event was held by China Council for Brand Development, The Palace Museum, and Xinhua News Agency National Brand Program Office, aiming to interpret the profound cultural connotation and the spirit of oriental ingenuity China Time-Honored Brands have in an overall way and provide effective channels for excellent national brands and Time-Honored Brands to further increase their brand awareness.

It is said that the program has a set of strict standards to decide the enterprises it would be willing to serve. Long history, profound culture, brand advantage, credit standing, financial strength, innovation ability, public praise, marketing ideas, development strategy… these are what make ShouXianGu part of the program.

（LI Zhenyu’s Address at The Palace Museum）

Longevity Valley is now under protection because of a state-level intangible program we possess—ShouXianGu TCM processing technology. In fact ShouXianGu has already gained quite some fame early in late Qing Dynasty and early Republic of China as “ShouXianGu Pharmacy” for Ganoderma lucidum pill, Dendrobium and Ganoderma lucidum extract, and other TCM and health care products. 

We are, up to now, the world’s only patent-owner of the third generation of Ganoderma lucidum spore powder cell wall removal and purification technology, which, along with related products, has realized pollution-free Ganoderma lucidum spore powder cell wall removal and a 10-time highly enriched promotion in active ingredients.

 Bing regarded as a significant breakthrough in the processing technology of spore powder of Ganoderma lucidum, it has earned us not only an authorization of national patent for invention but a gold award at the 46th International Exhibition of Inventions of Geneva (2018). In 2019 ShouXianGu Sporoderm-Removal Ganoderma Lucidum Spore Powder was rated as “Famous Medicine of Zhejiang”.

After near four decades of research, ShouXianGu has made abundant achievements in the research and development of spore powder of Ganoderma lucidum, winning several city-level, province-level or even state-level scientific and technological progress awards. 

So far ShouXianGu has led or taken part in the establishment of 42 industrial standards. It also plays the role of leader and undertaker in the establishment of two ISO standards—“TCM Ganoderma lucidum” and “TCM Dendrobium officinale stem”, greatly enhancing the internationalization of TCM.