2019 Boao Forum for Entrepreneurs was held in Boao, Hainan between 1st and 2nd December.
In an exclusive interview with Xinhua Net, LI Mingyan, President of ShouXianGu, said that TCM, a national treasure, has entered a development stage of high speed and quality after thousands of years of inheritance and development and technological innovation will energize the integration between TCM theory and modern technology.
ShouXianGu Pharmacy was established in 1909, the first year of Xuan Tong period of Qing Dynasty. Near 90 years later ShouXianGu Botanical Co., Ltd. was founded, developing into “Century-old ShouXianGu” sticking to the purpose of “serving for people’s health, beauty and longevity” and “building the top organic TCM brand in China”.
LI introduced that ShouXianGu selects and breeds excellent varieties, builds pollution-free planting base, adopts organic cultivation imitating wild conditions, and uses advanced TCM processing technology and product identity traceability system to develop a product quality control system effectively covering the whole production process.
When talking about the meaning of brand value energizing enterprise development, LI said that the connotation of a brand in fact reflects people’s recognition of product quality, which causes them to recommend the product to their friends and thus helps shape a brand.
According to LI, Dendrobium officinale stem, Ganoderma lucidum, and spore powder of Ganoderma lucidum planted and processed by ShouXianGu has gained NOP certification in China, EU, and the United States. Dendrobium officinale stem planted at Baimu Village has gained the TCM GAP certification issued by National Medical Products Administration.
Besides, ShouXianGu has been recognized as Demonstration Base for the Protection and Standardized Planting of Genuine Medicinal Herbs (Ganoderma Lucidum/Dendrobium Officinale Stem) of China Association of Traditional Chinese Medicine.
“TCM is closed boded to people’s life and health,” said LI, emphasizing that enterprises must guarantee that their products are safe, effective, stable, and controllable.
LI also mentioned that quality is, in a sense, a systematic project. ShouXianGu has laid a find foundation after years of development, developing from low-end production to high-end production. In the future we’ll put our hearts in investigation, analysis and design to turn people’s demands into quality products and enhance the development of the industry.